LiNk Cars

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

At next month's Geneva Motor Show, Peugeot will unveil its refreshed 308 range that enters the 2011 model year with some subtle styling changes, revised powertrains and the introduction of a fuel efficient micro-hybrid e-HDi variant with CO2 emissions under 100g/km.

All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.

This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.